It’s Greener On The Web

August 19, 2008

No, kajeet is not launching a new broccoliphone. We’re just thinking more about our own relationship to the environment, about how we can be ever more green.

One major thing we’re doing is focusing more of our sales efforts on the Web, and less on stores. This is better for the environment in three ways. First, there’s less shipping involved when a customer purchases kajeet from our web site. This is because we can ship it to you directly. If it is sold through a retail outlet, we have to ship it to a retail distribution center, and then it has to be shipped – again – to the retail store. That’s a lot of extra shipping for the package that hangs from a hook on a retail shelf.

Second, marketing efforts on the Web simply use less paper. We don’t have to print huge quantities of four-color brochures or “header-cards” that are needed to catch the attention of customers in a retail store.

And, finally, we don’t have to drive around from retail store to retail store making sure our packages are in stock and properly displayed. That saves driving no small number of miles in this enormous country of ours.

Another thing we’re doing is making it easier for customers (or anyone, for that matter) to recycle their old cell phones. We help you do this at www.kajeetrecycles.com. And we pay the postage for you to send in your phone. I think there’s much more we can do to promote cell phone recycling, which has many benefits. I’ll have more to say about our cell phone recycling efforts soon.

If you think about it, cell phones in general can help us all be more efficient with our scarce resources. Have you ever used your cell phone to save time, or save a trip, by coordinating with a family member or friend when and where to meet? If you did, you did something green, something that made more efficient use of your car and your increasingly expensive gasoline (and probably your time, as well).

Can we do even more? No doubt. We’re thinking about how. Please let me know if you have ideas about how kajeet can be even greener. We’re listening.

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