September 12, 2008
by Carol Politi
Developing solid content standards was one of our priorities when launching kajeet. We wanted to make sure we offered games, ringtones, wallpapers, and other content that was interesting and also age appropriate for the kids and families we serve.
While there are no industry-wide mobile content standards for this age group, plenty of other industries have established media standards and guidelines. In developing the kajeet standards, we relied in part upon the work done by other industry groups, including MPAA/CARA, TV Parental Guidelines, ESRB, and RIAA. We also referred to the CARU standards for kids under 12 – both to help guide content selection and to guide how we manage content on our mobile storefront.
I’d like to see more independent organizations start to cover mobile. One website that I like – and use all the time to manage media in my own house – is Common Sense Media. While it does not yet cover mobile, the Common Sense web site is a great place to go to get a feel for whether certain movies, games, music or TV shows are appropriate for your child and your family.
In addition to the industry resources mentioned above, we also rely on our customers to help guide what’s appropriate. If you see content on kajeet that you do not think is appropriate for tweens, or would like to see more of certain types of content, please contact us.