January 9, 2009
by Carol Politi
Recently I blogged about promoting books on cell phones – tweens are a tough group to reach when it comes to reading and it was intriguing to think about reaching them through their cell phones.
We are at it again. Inkheart is a best selling book series by Cornelia Funke. The story is about a dad (“Mo” Folchart) and his daughter Meggie who bring characters from books alive. Every time they bring a character to live, a real person disappears into the book pages. The books have a good dose of excitement and a bit of an edge to them. Common Sense Media calls the first book “a rousing adventure” in their review. The Inkheart movie launches on January 23rd, so we launched a “read the book before the movie” internet page on kajeet phones to encourage kids to read the book.
Going to the movie might be a great reward for reading the book. Does that work? Let me know what you think.
December 23, 2008
by Carol Politi
We just launched a really fun set of content from a great new book for tweens called “Ignatius MacFarland: Frequenaut!”. This can be such a difficult age group when it comes to reading. Kids that loved reading when they were just a bit younger too often seem to drift away from it when they hit their tween years. So when I got a call asking if we would help author Paul Feig (creator of the TV show Freaks and Geeks) get the word out to kids about this new book, I jumped on the chance.
Frequenaut! is a fun book that has elements of comedy, fantasy, and science fiction. The book follows Ignatius (Iggy) MacFarland who, after being teased one too many times, decides to build a rocket to escape his school bullies. Suffice to say that this is not an easy ride – he ends up in another “frequency” battling a former English teacher that has turned into a dictator. The book is very creative and seems to have just the right amount of spice to attract kids. Most reviews seem to recommend the book for kids between the ages of 8 and 14. (A public radio interview discussing the book is here.)
Paul Feig recorded a set of exclusive ringtones for kajeet users – and they get access to them free from the Navigator on the handset. If you are a current kajeet customer, these are accessible from the Navigator home page.
What better place to highlight reading opportunities to kids than on the phone that they carry every day? Please comment & let me know what you think.
November 26, 2008
We recently put kajeet up for evaluation at a BzzAgent site called FrogPond. The site is somewhat like a StumbleUpon – though more targeted and tailored to promoting evaluation, feedback, and referrals from a group of Buzz Agents that frequent the site.
We launched on Frogpond on Friday – and immediately began getting real-time evaluations of our site and our service from an array of Frogpond “Agents”. They are providing great reviews, referring new customers, and submitting ideas for new kajeet services. They are also pointing out a number of areas where we could be making it easier for potential customers to understand our offering. You will be seeing results soon on our site!
As a bonus, I’ve found all sorts of interesting things on Frogpond. One is a site called MokuGift that lets you give a “gift tree” – it sends an email to whoever you are gifting telling them you planted a tree (or 2, or 3) for their present. Every tree you plan costs only one dollar!
The “One Laptop Per Child” initiative is also on Frogpond. This is an initiative that provides children in developing countries with rugged, low cost, and low power computers – “with software designed for self-empowered learning”. The laptops use only 4 watts of power (compared to 40 watts in the average laptop). Their “Give one, Get One”initiative allows you to both give a laptop to a child in a developing country, and get one for your own child – for only $399. What a great way to do a good deed and buy a holiday gift at the same time.
Check Frogpond out and let me know what you think. Have a great Thanksgiving…
October 28, 2008
Now that the weather is getting cold (at least for those of us in the Washington DC area), there is nothing better than curling up with a good movie. Soccer Mom fits that bill – it is a light-hearted comedy that is perfect for a mom-daughter movie and popcorn session.
If you are already a kajeet customer, take a look the mobile web on the kajeet handset for an exclusive mobile preview of some scenes from the movie. kajeet has partnered with Anchor Bay Entertainment to deliver exclusive Soccer Mom mobile content to kajeet kids – for free! So kajeet kids get to pick from an array of fun wallpapers and ringtones featuring Missi Pyle and Emily Osment (of the Hannah Montana show).
Send the boys for a night out and let me know what you think.
September 25, 2008
kajeet users seem to!
We recently collaborated with Warner Brothers to make an exclusive Another Cinderella Story ringtone and wallpaper available on kajeet phones – free to kajeet customers. Plus, Warner has contributed both the movie soundtrack and some other giveaways for a sampling of the kids that download the free content.
Have a kajeet phone? Check it out!
Have you and your kids seen the movie already? What’s your review?
July 2, 2008
There are so many amazing people who are doing really good things in the world. The entire team at kajeet is privileged to be able to support Father Bills & Mainspring through the donation of kajeet handsets and service for their upcoming 14th Annual Food Fest & Auction, which will be held Tuesday, July 29, 2008, at Marina Bay in Quincy, Massachusetts.
The dedicated people at Father Bills and Mainspring, based on the south shore in Massachusetts, have been working for more than 20 years to move people out of temporary shelters and into homes of their own. We salute them and we hope you’ll click that link above and learn more about this great organization.
Finally, a special thanks to our friends at Bessemer Venture Partners for introducing us to this outstanding organization.
February 29, 2008
Every week, kajeet brings you the Buzz — right on your handset!
What’s the Buzz? It’s breaking entertainment news, it’s fun polls of kajeet users, it’s tips on how to get the most out of your kajeet service — it’s not to be missed.
Fresh Buzz is uploaded to the kajeet Navigator every Friday … for now. This must-read kajeet feature will be heading your way more often before too long — stay tuned!
—Daniel Neal, Founder and CEO
February 11, 2008
Skratch13 is … well, I’m not sure exactly who it is. Maybe it’s Skratch. But Skratch13 has created this channel on YouTube where you can see all the outtakes from the Mysterious Mystery of the Malfunctioning Pets, which you can see in its entirety over on Dudeworld.
—Leslie Adkins, Director of Marketing