January 9, 2009

by Carol Politi

Recently I blogged about promoting books on cell phones – tweens are a tough group to reach when it comes to reading and it was intriguing to think about reaching them through their cell phones.

We are at it again. Inkheart is a best selling book series by Cornelia Funke. The story is about a dad (“Mo” Folchart) and his daughter Meggie who bring characters from books alive. Every time they bring a character to live, a real person disappears into the book pages. The books have a good dose of excitement and a bit of an edge to them. Common Sense Media calls the first book “a rousing adventure” in their review.  The Inkheart movie launches on January 23rd, so we launched a “read the book before the movie” internet page on kajeet phones to encourage kids to read the book.

Going to the movie might be a great reward for reading the book. Does that work? Let me know what you think.


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